ASA, in collaboration with long-time programming partner, Coca Cola Amatil Indonesia (CCAI), recently kicked off Year 7 of the massively successful “Coke Kicks” Grass Roots Community Capacity Building & Life Skills through Professional Soccer Development program in Lampung, South Sumatra, Indonesia. The Training of Trainer (ToT) Master Training program, which runs nationwide across 10 cities, empowers both local academy soccer coaches and... Read more
Latest ASA News
ASA facilitated an FC Barcelona & UNICEF supported, Inclusive Sports Development Training of Trainer (ToT) Master Training program called "FutbolNet" for 60 local male and female teachers and government officials from across Indonesia which was held at the SLB1 (inclusive) school at Lebak Bulus, Jakarta. Organised by ASA, and led by FC Barcelona's Master Educators, the intensive 3 day seminar empowered... Read more
ASA recently conducted a UNHCR & CWS supported Futsal-based Life Skills & Health Training of Trainer (ToT) Master Training project for 25 x Afghan, Somalian and Ethiopian male refugees together with local community coaches in Jakarta.
The intensive 3 day ToT Master Training project empowered the 17-19 year old refugee and local community coach stakeholders by building their capacity to deliver... Read more
ASA recently launched a Nestlé MILO Cereal supported Futsal-based Health & Nutrition education project for 320 youth together with their parents in Jakarta and Karawang, West Java.
The 2 day project events empowered local parent stakeholders by educating them on Health & Nutrition information while their children participated in healthy breakfast cereal consumption and Futsal tournament activities which would lead to improved... Read more
ASA implemented a Grass Roots Soccer-based Life Skills & Health education youth development program in Paiton, East Java, Indonesia. Supported by Jawa Power & YTL, and endorsed by PSSI in East Java, the project implementation focused on the Soccer-based “Training of Trainer” (ToT) Master Training program for 25 x young adult soccer coaches in Paiton that is specifically designed to build... Read more
A massive congratulations to ASA female trainer stakeholder, Jessica Wu, from Mindanao in the Philippines who recently excelled during the US Embassy supported Female Global Sports Mentoring program initiative which was held in the US. Jessica, a local female soccer coach from Iligan (Mindanao), who is currently starring in the ASA Sports-based Conflict Resolution & Life Skills Training of Trainer... Read more
Super talented ASA Elite female soccer player, Nora Trapp, recently joined up with another top ex-ASA Elite female soccer star, Caroline Healy, at the prestigious Rider Broncs (University) in New Jersey, US. Nora has recently been selected by the Rider University to represent their elite Broncs soccer team, whilst Caroline has been with the club for over 2 years and... Read more
ASA is delighted to have launched its very first Sports based education project across the Philippines. Supported by the US Embassy, the project implementation is two fold by focusing on the Sports-based “Training of Trainer” (ToT) Master Training program for 40 x young adult teachers based in Tacloban and Mindanao, Philippines that is specifically designed to build their capacity to... Read more
Through our long term professional partnership with PFSA, ASA is delighted to announce all Elite Senior Players (U18) will be connected to professional clubs when they leave Indonesia to further their studies in new countries. ASA and PFSA will arrange for the players to link up with professional clubs close to their universities. Exciting times for all our senior players!... Read more
ASA, in collaboration with long-term global partner US Embassy, launched a Life Skills for American Sports project for the Dignity Foundation Learning Center and surrounding communities in Sentul. KL, Malaysia. President Obama recently visited Dignity Foundation which teachers refugee students so ASA was absolutely delighted to have conducted an empowerment project at the learning center.
The overall goal of the project... Read more
ASA, in association with the US Embassy, launched the very first Empowerun project for Indonesia. Working with 40 local sports teachers and 600 female students across Medan and Surabaya, ASA delivered Training of Master Training (ToT) workshop activities followed by Student Step Down training which focused on Women Empowerment, Life Skills and Health & Nutrition education through Marathon Running. The... Read more
After the success of the previous 4 years in which ASA brought BPL Academy Coaches and Scouts to Indonesia and the United States, ASA is currently developing new PFSA Professional Soccer Club Coaching & Scouting Clinics worldwide. Since ASA Founder, Lee Hawkins, is also the PFSA Chief International Officer, the programs will now expand on a global level, therefore, stay... Read more
In collaboration with the US Embassy of Indonesia, ASA hosted US Soccer Legends, Eddie Lewis together with Tim and Tiffany Sahaydak, who joined ASA's student empowerment projects in Serang (West Java) and Solo (Central Java), Indonesia. The legends took part in professional Soccer Development Coaching clinics for 200 male and female students from high schools and universities, and also spent... Read more
ASA, supported by Navigat Energy, implemented an Elite Edu-Soccer Academy in Sorong, West Papua. The primary objective of the Elite Edu-Soccer Academy program is to develop local youth players on a long-term sustainable basis through regular Life Skills and Health education workshops together with professional soccer coaching activities. By nurturing the very best of the best youth soccer talent in West Papua,... Read more
ASA & Permata Bank launched a groundbreaking FITS Financial Literacy through Sports Training of Trainer (ToT) program involving 50 sports teacher stakeholders from 30 elementary (SD) schools across Bandung and Subang, West Java, Indonesia. The 18 month ASA ToT project was specifically designed to empower the teacher stakeholders to become master trainers in their own schools and communities, thus, passing on their... Read more
ASA, in collaboration with the Scort Foundation in Europe together with Boehringer Ingelheim, implemented a 12 month nationwide grass roots social soccer coaching education program in Depok (Java), Makassar (Sulawesi) and Lembang (West Java) with the project being facilitated by instructors from FC Basel 1893, SV Werder Bremen, Bayer 04 Leverkusen and FK Austria Vienna who delivered the training program to... Read more