ASA & Coca Cola Amatil Indonesia launches Coke Kicks Year 9 in Surabaya!

ASA, in collaboration with Coca Cola Amatil Indonesia (CCAI), recently kicked off Year 9 of the massively successful Coke Kicks Grass Roots Community Capacity Building & Life Skills through Professional Soccer Development program in Surabaya, East Java, Indonesia. The Training of Trainer (ToT) Master Training program, which runs nationwide across major cities, empowered both local academy soccer coaches and youth players through Community Capacity Building & Life Skills education together with professional soccer training development modules. The program, which comprised of a series of participatory learning workshops, extensive M&E processes together with grass roots coaching clinics and elite competitions, ran across 8 cities in Indonesia during the month of December 2019. ASA also selected the best of the very best players for each city who will then be recommended for PSSI team national squad selection. The leading coach stakeholders will also be selected for future ASA professional club projects across Indonesia.